Adhesive labels: the communicative essence of the product
What would a bottle of wine or beer be without its label? The adhesive label in addition to having an informative value is above all important from a communicative point of view as it represents the first point of contact between the potential customer and the product and the brand.
Even before being able to try the product, the customer must be able to have all the fundamental information to make their purchase choice. For this reason, the adhesive label is the primary vehicle for this information, which must be presented in a clear and concise manner. At the same time, the adhesive label must be able to capture the consumer's attention thanks to captivating and memorable graphics and quality execution in terms of printing and finishing.
Oppaca is expert in recommending the best solution for printing adhesive labels. In this section, in fact, there are numerous options that can be in line with the needs of your brand.
The right adhesive material for the right label. The choice of material should not be taken lightly. The material can completely change the perception of your product and brand. Oppaca offers various types of media for printing personalised labels.
The Coated Paper is a smooth and superficially treated paper with matte or glossy finishes with a high white point (clean white), capable of making any color shine.
This high gloss pure cellulose paper with off-machine chrome application is free from mechanical pulp. This cardstock is subject to a water-resistant treatment that prevents creases forming and reduces the absorption of water on the surface. This glossy paper is suitable to all types of application, its specific characteristics make the colours on your personalised label stand out, being shinier and more brilliant. This paper stock is also resistant to immersion in water and ice.
This wood-free paper is matte, coated off-machine. Resistant to wetting and alkalis, this coated paper has been subject to water-resistant treatment. Its special properties render this cardstock ideal for all applications, specifically for multicolour overprint labels with thermal treatment. Water-resistant matte paper is also resistant to immersion in water and ice.
Coated Oil Resistant Paper
This white wood-free paper is opaque, coated and treated to be resistant to oils and fats. This cardstock was created especially for the labelling products needing resistance to these ingredients and especially for olive oil. This is the best paper for enhancing the visual impact of your personalised label, rendering the colours even brighter whilst maintaining a semi-gloss finish.
Natural paper is a paper with an untreated appearance, characterized by particular textures, natural colors with different shades of white or ivory and different paper weights. Find out with us what their salient features are, and which types of natural paper go best with your personalized labels.
This is natural paper with pure cellulose, having a felt-marked surface on both sides. The water-resistant treatment to which this cardstock is subjected prevents the formation of creases and reduces the absorption of water on its surface.
This natural paper is embossed and passed through a smoothing press with a treatment to render it resistant to water, alkali, and mildew. The embossing is quite evident, inferring an “orange peel” effect to the paper that makes it ideal for labels with strong character and personality.
This natural white laid paper is passed through a smoothing press with a treatment to render the paper resistant to water, alkali and mildew. This top-quality paper is perfect for personalised labels where a classic look or a vintage and handmade touch is sought after.
This natural paper in 100% cotton fibre has been treated to make this cardstock resistant to water and mildew, having a porous texture. Due to the nature of the raw materials utilised, there may be some minor impurities and/or changes in colour. The water-resistant treatment applied prevents the formation of creases and reduces water being absorbed on the paper’s surface, ensuring your product is able to pass the ice bucket test. Cotton paper is also great for printing labels that are simple and minimalistic.
Felt-marked oil-resistant paper
This is natural paper with pure cellulose, having a felt-marked surface on both sides. The treatment for being resistant to oils and vegetable fats renders it perfect for packaging olive oil and any products needing such a process. The external appearance of the paper has the same features as Felt-marked Paper.
Plastic materials are made of polypropylene and can have glossy, opaque and transparent finishes. They are particularly suitable for the packaging of products such as oil as they are highly resistant and anti-drop and the creation of transparent labels.
This polypropylene film is white, glossy, bioriented and features a top-coated finishing. It is suitable for labels that need to be long-lasting and resistant to moisture. From an aesthetic perspective, this material renders colours brighter and super glossy for a highly effective visual impact.
Matte polypropylene is a white, opaque polypropylene film with a top-coated treatment. As in the glossy version, it is recommended for labels where long life and resistance to humidity are required. It makes the colors more intense while maintaining a very refined matte finish.
It is a transparent, glossy, bi-oriented polypropylene film with a top-coated treatment. The clear version, like the glossy and the opaque, is recommended for personalized labels where long shelf life and moisture resistance are required but, unlike these two, it is great for creating clear labels to apply on jars whose content you want to show through a "no label look" effect.
The transparent finish of this material is ideal if you want to make the contents of the package visible. Using selective opaque white, it is possible to create transparent parts on the adhesive label itself. The selective opaque white is a very opaque ink that serves as a base on transparent materials for the subsequent printing of shades. The areas that will be left transparent must be free of selective opaque white. The selective opaque white must in fact be present only on those areas of the adhesive label that must be opaque and conceal the content inside.
Special materials are out of the ordinary and are used for particular and innovative labels. If your product is an over-the-top product and you want to communicate its uniqueness, this category of materials is the one for you.
Pearlescent and embossed paper
It is a natural paper, classified among the special papers for its texture. Embossed and pearly white in color, it has an anti-pulping treatment that makes it resistant to humidity.
Metallic silver paper
It is a shiny silver metallic paper, free from wood and composed of a layer of high gloss vacuum laminated aluminum. It is great if you want to achieve a reflective and sparkling effect that will make your product stand out on the shelf.
Protection and finishing
The protective varnish, a colorless coating applied to the final printed work, allows you to safeguard the intense and brilliant colors of your labels from exposure to the sun and abrasion caused by transport. You can choose between a glossy finish, recommended to increase color saturation and at the same time ensure a good degree of protection; and a matte finish, if you are looking for elegance and refinement for your label. The natural substrates are painted with a water-based paint that does not alter either the color or the texture of the paper, while in the case of glossy substrates it is recommended to use a protective glossy varnish that does not alter the appearance of the substrate.
Oppaca cares about your satisfaction and the quality of its products, which is why it applies a layer of protective varnish to all the labels it produces to guarantee greater resistance over time
You can choose between:
- Matt protective varnish
- Glossy protective varnish
Lamination is a process that allows you to protect your personalized labels. It is a very thin film of plastic material that is applied to the printed substrate and allows, in addition to a good degree of protection, to give brightness or opacity to your final work. The main advantage of lamination is the ability to protect the surface of the label from any drops of product that could ruin it. Lamination is the solution to this problem. You can choose between different types of finishes: glossy, if you want to increase the saturation of the colours in the label; opaque, if you want to give the label a more elegant and refined look; and soft-touch to make the label velvety.
You can give a final touch to your label with:
- Glossy Lamination
- Matte Lamination
- Soft-Touch Lamination
A good graphic design and the right material are not enough to create labels with a winning appeal. Another decisive element is needed: the embellishment. Discover the embellishments with which you can enhance your personalized labels. And don't forget to protect them properly.
With hot foil, or hot stamping, you can intervene on the intensity and brightness of the colors but above all give some parts of the graphic design a metallic effect, in terms of color and texture. The printing process consists in making a thin metal sheet, called hot foil, adhere to the label because of heat and pressure. You express your imagination and choose from different shades the one that best suits your needs. The warm reflections of the Ducal Gold are perfect if you want to achieve a classic style while the Glossy and Opaque Gold are excellent for highlighting some details of the label thanks to the elegant and reflective golden nuances. The particularity of copper and its shades tending to orange and red is instead recommended for creating labels with a strong personality. Finally, with Shiny and Opaque Silver you can embellish your labels with more or less reflective silver effects and focus on more modern atmospheres.
High-Build Gloss Varnish
High-build gloss varnish is a screen-printing process that allows you to highlight some graphic elements of the label, creating a glossy three-dimensional effect. To achieve this result, screen printing frames are used that allow high-precision printing, both in large and small sizes. It is recommended to embellish the label both visually and to the touch and thus emphasize elements such as your brand name.
Gloss Spot Varnish
The gloss spot varnish is a printing technique that allows you to bring out some details of the label and to increase the saturation of the colors without creating embossed effects. The details are highlighted thanks to exposure to UV rays, a step in the printing process. The result is an irresistible effect to the touch and with a brilliant appearance, excellent for creating labels that can capture the attention of your customers.
Dry embossing is a printing process that allows you to create three-dimensional effects on some elements of the label. Thanks to a metal punch and a plastic male, the material is deformed by pressure, creating pleasant touch effects.
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