I don't need to tell you how indispensable social media is in marketing and brand awareness. They represent one of the best resources to use to leave a memory in the consumer's mind and be an excellent counter in terms of visibility. We need a separate chapter just for this topic.
Create a page of your business on social platforms such as Facebook, LinkedIn, Instagram, etc. Knowing how to manage it correctly will allow your brand to make a qualitative leap by ensuring that users understand what you do and your strengths. You need to make your brand special in the eyes of consumers, and social media are a great way to do this.
Users on social networks share content that interests them daily; the more you post, the more you will impress them, and the more they will share and recommend your product and service. Create a community and keep it constantly updated with content sharing through posts, updates, etc. Get involved, ask your audience to have their say, answer their questions, and provide all the information they need. You'll be amazed how most of the sharing work your users will do directly.
Define a monthly plan of the contents to post to organise them practically and, above all, to give continuity to your publishing activity. Doing so will create hype in your followers who will be waiting for your new content every week. However, remember that it is essential to have a publication strategy aimed at a specific social platform. Different platforms require different approaches, so the publishing method must be platform-specific, or rather, the content can be the same, but the way to express it must be other.
Let me explain, Instagram works more on images, so if on Facebook and LinkedIn have a good copy is essential to create exciting content, it will be much more relevant to have a good picture on Instagram.
Speaking of images, I would like to tell you to use personalised pictures and not stock photos. They will be much more captivating and, therefore, attract many more potential customers.