What is Greenwashing?
" Greenwashing" is the term used to describe this type of deception that companies use to depict themselves as sustainable. The deception lies in the fact that it is just a mere marketing effort, and the resources that should be used to make actual products and services are instead spent to attract new customers by proclaiming that the product is green and sustainable.
I hope that this article made you a little more suspicious of the world around you; remember that the companies that are really changing the world of sustainability do make a great impact, and they should not be overshadowed by the marketing efforts of other shady players!