The extra virgin olive oil market is constantly expanding. There are so many brands available, and, above all, for small and medium-sized producers, promoting their products can prove complicated. Therefore, a careful study of one's brand and packaging is increasingly necessary to ensure that what is offered on the market can get noticed.
The label is the dress of your product, and you cannot imagine how fundamental it is in the sales phase; it is the first contact that the customer has with you and your brand, and for this reason, your oil must be "dressed" at its best to capture the consumer's curiosity and convince him to buy your product rather than another.
If you are an oil producer, an oil mill, a farm, or a designer who has to design the label, this is the guide for you! This article will guide you through the design of an extra virgin olive oil label, from defining the perfect size based on your bottle to legal information that must be included on the label. In short, a small journey into the a-b-c of design and the world of oil. Are you ready? Let's start!
Paper choice
The choice of paper for an extra virgin olive oil label starts from the idea that your brand or company wants to express to the consumer. We want to reveal some news in papers to be used for oil packaging or in the food sector. Here they are!
Greaseproof Paper
How many times has it happened to you to find yourself sitting at a restaurant table and looking at the greasy bottle of oil right in front of you, with the sign of the drops on the label? The current Community legislation provides that it is no longer possible to put unlabeled bottles of oil on the table in restaurants. Despite the bottle of oil being cleaned after the service, restaurateurs do not have the opportunity to remove the grease marks on the label. Consequently, the bottles of oil purchased in perfect condition become unsightly with use and the manufacturer's efforts to make the product beautiful and sound are entirely nullified. For this reason, the oil-resistant papers, in English greaseproof, were born.
Oil-resistant papers are specifically designed for the labelling of products such as oil, preserves, and all those foodstuffs characterized by fatty or oily substances that can permanently stain the label due to their leakage. This type of product requires a label that is drop-proof. In this case, it would be preferable to use high-quality papers, perhaps natural ones capable of guaranteeing an aesthetic and quality result. For this reason, many paper mills, including the industry leader Arconvert, have decided to develop a range of ad hoc oil-resistant papers.
Let's look specifically at some oil-resistant papers and understand how they differ from the others.
What are oil-resistant papers? They are paper on which a barrier is created thanks to a special stain-resistant treatment called Greaseproof. Specifically, the Arconvert company has designed a series of oil-resistant documents called " The Immaculate Papers", an innovative range of 100% stain-resistant self-adhesive papers. These papers, unlike many others on the market, not only have a trivial protective film on the surface but the treatment has been inserted inside the paper mixture.
This range of oil-resistant papers has been designed specifically for the oil market and specifically for olive oil. In recent years, quality standards have continuously risen, from the point of view of the image and packaging, becoming a high-end product.
Which oil-resistant papers can I choose?
Among the cards inserted by Arconvert, it is possible to choose between:
- Natural white or ivory marked papers such as Tintoretto Gesso Greaseproof and Tintoretto Ivory Greaseproof
- Natural form such as Nature Paper Greaseproof
- Pearly papers such as Tintoretto Pearl Greaseproof
- White or ivory lined papers such as Laid Corolla White Greaseproof or Ivory Greaseproof
- Embossed papers such as Constellation Snow Vergata Greaseproof
- Coated papers such as Coated Greaseproof
To find out more about which oil-resistant paper to choose,
contact our team of experts.
Sustainable Paper
We refer to several types when discussing sustainable paper for extra virgin olive oil labels. Mainly we can distinguish three types: recycled paper, sustainable paper and ecological paper. These papers, if used appropriately, can significantly limit the environmental impact of your extra virgin olive oil label. Let's see them together:
Recycled paper. It is mainly composed of recovered fibres (waste paper) collected and reused with a particular quantity of virgin fibres. Cellulose-based papers are of lower quality and more subject to migration than virgin fibre papers, so they are generally used in sectors other than food. Recycled fibre is divided consistently with its quality and origin: it ranges from virgin pulp scraps to printing paper, cardboard packaging, office waste and a mixture of paper and cardboard. This sustainable type of paper is often reused multiple times to provide new paper material. The cost is much lower than that of virgin fibres, but unfortunately, it is challenging to guarantee its origin.
Virgin fibre paper. Virgin wood fibre is what this material is entirely made of. Compared to other types, they are of superior quality both in-migration (transfer of substances from packaging to packaged products) and printability. For this reason, they are the most recommended to be used in the food sector, especially for direct contact with food. Sustainable virgin fibre papers, FSCĀ® certified, are produced with wood from responsibly managed forests, in line with international environmental, economic and social standards. Virgin fibre is also mentioned as primary fibre and is usually present within any recycled paper in a certain percentage.
Ecological card. By ecological papers, we mean all papers produced exclusively with raw materials from sustainable sources, processed and finished without pollutants (e.g. bleached without chlorine).
Remember, the choice of paper combined with a conscious design of the entire product, even in terms of functionality, can make a difference in environmental sustainability.
Finding the right way to communicate your product is never a simple thing, especially in a market that is becoming more competitive every day. Knowing how to rely on the right designer and printer to design your extra virgin olive oil label will undoubtedly help your brand stand out. We hope you enjoyed this article and that it provided you with some good tips for designing your extra virgin olive oil label at its best.
If you have a question or need support, do not hesitate to contact us. Our team will be happy to answer you! And remember, if you need to touch materials and processes, you can always ask for a sample of our labels to select the most suitable material for your craft beer and your bran!