Now let's get to the heart and see some realised examples of packaging that exploits the powerful means of Augmented Reality! Let's begin:
Amaro Montenegro
Let's start with a well-known brand: Amaro Montenegro. The brand has created an augmented reality experience with the service provider Viewtoo and the famous Armando Testa. The consumer, starting from the packaging, is transported to discover the product. By framing different parts of the box containing the bottle, you can access various contents, which come to life thanks to Augmented Reality. A preview of the boxes’ content is revealed, moments of its production are shown, some curiosities or methods of use in cocktails are revealed, and information on the product and the manufacturer.
Pepsi X DC Comics Can
Pepsi and DC Comics have assembled a collection of cans featuring Justice League characters. By unlocking the pixel graphics on the can, using a smartphone, the customer is offered an engaging consumer experience by revealing the hidden superheroes who can fight with other people.
Pizza Hut
Third example, the Pizza Hut brand, which has produced a limited-edition pizza box that uses Augmented Reality to allow consumers to play Pac-Man by simply scanning a QR code with their smartphone. The experience doesn't stop there but continues as players can share their scores on Twitter and participate in a lottery to win a custom Pac-Man gaming station.
"Pac-Man's design and creation were inspired by the shape of a pizza with a slice removed, making this partnership so appropriate for the Pac-Man brand,"said Yutaka Fuse, licensing and branding manager at the manufacturer. by Pac-Man.