What are the main functions of "white space"? We can summarize in 5 points:
# 01 Create a focus
The whitespace allows us to highlight our layout's focus, making that part easily identifiable and visible. We can direct the observer's attention by creating an adequate space around a particular object. The greater the white area used, the more the human eye will be attracted to the element in question.
# 02 Guiding the user with hierarchies
The whitespace is a principle of visual hierarchy; using it correctly among the various layout elements allows you to establish a hierarchy of the composition. This will help create an optical path to guide the user in the reading.
# 03 Improve understanding
The empty spaces help the user organize and make sense of the information he receives, thus improving the understanding of the content on the page. Proper use of white space helps to identify groups of elements.
It can be used to differentiate, separate or connect the different parts of a layout: adding ample white space emphasizes the difference between those elements of the composition, while a smaller space creates a kind of relationship between them for the Gestalt’s Law of Proximity.
# 04 Create a specific style
The whitespace has always been associated with a particular style of luxury and high quality, and its correct use helps create a specific atmosphere. More and more premium brands, such as Apple, are focusing their communication on their products by focusing on their quality designs and taking advantage of white space, which helps them put them in the spotlight.
# 05 Ensure balance and harmony
The correct management of white space gives order, cleanliness and lightness to any project. The result is a simple and easy to understand layout. In short, a white area guarantees an overall balance that will help you communicate your message more effectively.