1. Define the shape and size of the label
First, it is crucial to decide on the shape and size of the label. You have to determine if you are looking for a more traditional shape and size or something customized. You can choose to create a separate brand for the bottleneck, front and back, or a label wrapped around the bottle.
2. Choose the right style
The style of your label plays a fundamental role because it will represent your brand. Therefore, select the one that best suits your brand values or the type of beer you brew. The right style will convey the right aesthetic.
3. Choose legible fonts
Believe it or not, the fonts you choose are also necessary! The right font can help you communicate the right message and build a brand's personality. You may be drawn to the use of fancy fonts, but all your efforts will be in vain if they are not legible. Readability is essential. Only when your customers can read the information on your label can they make an informed purchase decision and remember your name!
4. Personalize your label with unique images
Once you've finished choosing your label style, it's time to select your images. Of course, you can add any image you want to your label. However, you must first understand what makes you unique, such as the ingredients, your technique, etc., and find an ad hoc image representing your brand
5. Incorporate some keywords from the world of beer into the lyrics
There is a lot you can do with the words on the label. Using beer industry keywords will help you brand your beer the right way. Plus, words are the simplest way to reach your target customers. All you need to do is list the best keywords that describe your beer and prioritize them. Subsequently, those keywords can be on the beer labels.
6. Don't miss the beer labeling laws
Each country has different laws for beer labelling. Don't forget to consider these laws when designing craft beer labels. There are some legal elements and some precautions that you absolutely cannot miss. Later we will see those planned by us in Italy.
7. ind the right partner to print your label
Once you are done with all the design steps mentioned above, it is time to find the right partner to print your craft beer labels. Find a printer who can produce quality, eye-catching and tailor-made labels for your brand.
If you need it, we at Labelado will be happy to help you! You can fill out the contact form at the bottom of the article for any doubts. But, now let's continue...
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