Illustrated packaging is a particular communication choice, from a marketing point of view, as it helps a brand be recognizable. The illustration can make a product more attractive and captivating, creating a moment of attention for the potential consumer.
Illustrations can become the protagonists of the graphics of a product, becoming a fundamental element in the decision-making phase of a consumer's purchase. Drawn or painted that they indeed represent an added value for the package and the reference brand. The consumer perceives a product with illustrated packaging as being of premium range; precisely because a unique design element characterizes it.
It becomes essential to effectively convey a message because, through a particular style, one or more subjects can tell a story, defining the character of the product or brand, its cultural background, etc. In short, it allows you to develop a visual narrative.
The illustration is a complex world that includes various techniques and means of expression, such as collage, watercolours, prints and digital or analogue painting, and the more classical painted one. When it comes to illustrated packaging, to obtain an effective and quality result, it is necessary to contact two different professionals: a graphic designer, who will do the technical and graphic design of the packaging (box, label or doypack) and an illustrator who will take care of the illustrations.