--- title: Guide and inspirations about VDP | Oppaca description: What is variable data printing? image: https://www.oppaca.com/hubfs/Imported_Blog_Media/variabledataprinting_cocacola-2.jpg --- [![Oppaca](https://www.oppaca.com/hubfs/OPPACA%20LOGO_White-1.png) ](https://www.oppaca.com?hsLang=en)   [oppaca@oppaca.com](mailto:oppaca@oppaca.com) en chevron-down icon {{ store.current.symbol }} - {{ currency.code }} chevron-down icon user icon [0 ](https://www.oppaca.com/carrello?hsLang=en) bars icon times icon [Share this blog post on Facebook ](http://www.facebook.com/share.php?u=https://www.oppaca.com/en/blog/tips-and-tricks/what-variable-data-printing-and-why-you-need-choose-it-your-outstanding-marketing-campaign) [Share this blog post on LinkedIn ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.oppaca.com/en/blog/tips-and-tricks/what-variable-data-printing-and-why-you-need-choose-it-your-outstanding-marketing-campaign) [Share this blog post on Pinterest ](https://pinterest.com/pin/create/button/?url=https://www.oppaca.com/en/blog/tips-and-tricks/what-variable-data-printing-and-why-you-need-choose-it-your-outstanding-marketing-campaign) [Blog](https://www.oppaca.com/en/blog) [Print](https://www.oppaca.com/en/blog/tag/print) # What is variable data printing and why you need to choose it? 25 May, 2022 25 May, 2022 - [Federica Artuffo](https://www.oppaca.com/en/blog/author/federica-artuffo) [Share this blog post on Facebook ](http://www.facebook.com/share.php?u=https://www.oppaca.com/en/blog/tips-and-tricks/what-variable-data-printing-and-why-you-need-choose-it-your-outstanding-marketing-campaign) [Share this blog post on LinkedIn ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.oppaca.com/en/blog/tips-and-tricks/what-variable-data-printing-and-why-you-need-choose-it-your-outstanding-marketing-campaign) [Share this blog post on Pinterest ](https://pinterest.com/pin/create/button/?url=https://www.oppaca.com/en/blog/tips-and-tricks/what-variable-data-printing-and-why-you-need-choose-it-your-outstanding-marketing-campaign) ![](https://www.oppaca.com/hubfs/Imported_Blog_Media/variabledataprinting_cocacola-2.jpg)   ##### How do you feel when you find a product which seems like **customised** for you? This product can give you the **feeling of being unique** and this is how we all want to feel everyday. Surely you've probably seen some **marketing campaigns** becoming progressively more **personal**.   From **Facebook** ads to **emails**, even your favorite clothing stores are using more and more **messages specifically catered to your behavior**. It's not a secret that if you create a content on a more personal level, you are developing a better, **more in-depth relationship with your consumers**. In fact, [Accenture](https://www.accenture.com/gb-en) found customers are **91%** more likely to **shop **with brands who provide **relevant content and offers** to them. But **customisation it’s not just a digital thing**. Taking **personalisation** to **printed products** even on **labels** or **flexible packaging** is becoming a **trend** many known brands, start-ups and direct-to-consumer e-commerce brands are starting to use in conjuction with their other digital marketing strategies. But how you can **personalise **the **printed labels** on your products? The answer lies within **Variable Data Printing** (know also as **VDP**). For sure **Variable Data Printing **is the right choice for your products if you want the creation of **one-of-a-kind products** for **memorable brand experiences** for you customer. Let’s see how it works.   ### **Variable Data Printing, what does it mean and how it works?** **Variable Data Printing** or **VDP** is a method of printing that uses software to change the output of a **digital printing press** to **personalize each printed piece **with unique information starting from a spreadsheet or database. This technique was often used in the past for addressing but now is frequently used to personalize graphics, text or the entire marketing message.  In other words, **each printed piece can be printed differently **from next without having to stop or slow down the press. ![Coca-cola Share a Coke campaign](https://www.oppaca.com/hs-fs/hubfs/Imported_Blog_Media/share_a_coke_jpg__250x0_q95_crop_subsampling-2_upscale-2.jpg?width=250&height=250&name=share_a_coke_jpg__250x0_q95_crop_subsampling-2_upscale-2.jpg) Back in 2013, **Coca-Cola **started a **personalized brand campaign **in which “nearly 800 millions of personalized bottle labels, using more than 10,000 names, in more than 10 languages and five alphabets.” has been **digitally printed**, each one different form the others. This marketing campaign had a huge success. Of course you don’t have to be like **Coca-Cola** to take the advantages out of this **printing method**. What it is important is to have a **creative idea** and a **strong database**. For example, this technology allows people to **print limited edition labels** with **numbering**, labels with **different barcodes**, **images **or **text **without having to create a whole new design every time. It gives you plenty of ways to be **creative**. In general, the more **creative and strategic **your **design **is, the **higher **your **ROI **will be. One of biggest **advantages **of **printing variable data digitally **is that it doesn’t slow down the printing process. Unlike other types of printing, you don’t need to change out plates to create variations on the same label. All the **variable data **is **stored digitally**, so the press can be programmed to create a range of labels in the same run with no need to stop the presses. That lets you get your variable labels faster and cheaper than if they were done traditionally. One of the **main softwares **used to create **Variable Data Labels **is the **Dynamic VDP Plug In for Adobe® Illustrator® **created by **[Esko](https://www.esko.com/en)** to print VDP project on digital presses for example **[HP Indigo](https://www8.hp.com/it/it/commercial-printers/indigo-presses/products.html)**. Technology like **HP’s SmartStream Mosaic software **allows brands to create truly one-of-a-kind designs. As a result, the brand can produce limitless unique designs for their packaging for great shelf appeal. Of course what is important is to find the **right printing company **that can offer this service. In order to be inspired let’s see some **interesting projects **using **VDP**.   ### **Standout Project, Variable Data Printing in the wine industry** ![Standout Project, Variable Data Printing in the wine industry](https://www.oppaca.com/hs-fs/hubfs/Imported_Blog_Media/standout_jpg__250x0_q95_crop_subsampling-2_upscale-2.jpg?width=213&name=standout_jpg__250x0_q95_crop_subsampling-2_upscale-2.jpg) The 'stand out' collaborative project between the Design Agency **The Creative Method** and **Label & Litho NZ** it’s all about an experimental label series. It’s an **engaging and provocative visual **that personalise **several hundred labels**, each one different from the next. Each with its own standout personality. Simple black and white photography of staff and clients paired with simple graphic and colorful details. Design Agency: **The Creative Method**[www.thecreativemethod.com](https://www.thecreativemethod.com/)   ### **Nutella Unica, a piece of art for its classic jar** ![Nutella Unica, a piece of art for its classic jar](https://www.oppaca.com/hs-fs/hubfs/Imported_Blog_Media/nutella_unica_jpg__250x0_q95_crop_subsampling-2_upscale-2.jpg?width=337&name=nutella_unica_jpg__250x0_q95_crop_subsampling-2_upscale-2.jpg) An algorithm pulled from a database of **dozens of patterns and colours** to create **seven million different versions of Nutella's graphic identity**, which have been splashed across the front of jars in Italy. Nutella's manufacturer **Ferrero** worked with advertising agency **Ogilvy & Mather Italia** on the project, titled **Nutella Unica**. Seven million jars were produced, printed with its own unique **flexible packaging,** a unique code created through an algorithm that transformed the classic Nutella jar in a real **“piece of art”**. All these jar were sold in just one month. Design Agency: **Ogilvy & Mather Italia **[www.ogilvy.it](https://www.ogilvy.it/homepage.html) Brand: **Ferrero **[www.ferrero.com](https://www.ferrero.com/)   ##### As you can see the secret of **Variable Data Printing **is just **creativity**. Now that you know exactly how it works, it's time to express yourself. If you want to know more or if you are interested in creating a **Variable Data Printing label **please fill this form with your questions and a member of the **Labelado** Staff will respond as soon as possible. Did you like the article? Share it! [Share this blog post on Facebook ](http://www.facebook.com/share.php?u=https://www.oppaca.com/en/blog/tips-and-tricks/what-variable-data-printing-and-why-you-need-choose-it-your-outstanding-marketing-campaign) [Share this blog post on LinkedIn ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.oppaca.com/en/blog/tips-and-tricks/what-variable-data-printing-and-why-you-need-choose-it-your-outstanding-marketing-campaign) [Share this blog post on Pinterest ](https://pinterest.com/pin/create/button/?url=https://www.oppaca.com/en/blog/tips-and-tricks/what-variable-data-printing-and-why-you-need-choose-it-your-outstanding-marketing-campaign) [ Next ](https://www.oppaca.com/en/blog/font-color/what-rgb-what-it-used?hsLang=en) --- Related post Learn more [![](https://www.oppaca.com/hubfs/Imported_Blog_Media/copertinastampacaldo-2.jpg) ](https://www.oppaca.com/en/blog/tips-and-tricks/hot-foil?hsLang=en) [Print](https://www.oppaca.com/en/blog/tag/print) [Hot foil: how it works and when to use it](https://www.oppaca.com/en/blog/tips-and-tricks/hot-foil?hsLang=en) Jul 24, 2020 [![](https://www.oppaca.com/hubfs/Imported_Blog_Media/etichette-per-vino-2.jpg) ](https://www.oppaca.com/en/blog/tips-and-tricks/screen-printing?hsLang=en) [Print](https://www.oppaca.com/en/blog/tag/print) [Screen printing or hot foil: which one suits you best?](https://www.oppaca.com/en/blog/tips-and-tricks/screen-printing?hsLang=en) May 27, 2022 [![](https://www.oppaca.com/hubfs/Imported_Blog_Media/152-oro-colato_cop-1.jpg) ](https://www.oppaca.com/en/blog/tips-and-tricks/metal-doming-effect-how-embellish-print-while-containing-costs?hsLang=en) [Print](https://www.oppaca.com/en/blog/tag/print) [Metallic doming: how to embellish the print while containing costs](https://www.oppaca.com/en/blog/tips-and-tricks/metal-doming-effect-how-embellish-print-while-containing-costs?hsLang=en) May 26, 2022 [![](https://www.oppaca.com/hubfs/Imported_Blog_Media/155-debossing_cop-1.jpg) ](https://www.oppaca.com/en/blog/tips-and-tricks/what-debossing-and-how-use-it?hsLang=en) [Print](https://www.oppaca.com/en/blog/tag/print) [What is debossing and how to use it?](https://www.oppaca.com/en/blog/tips-and-tricks/what-debossing-and-how-use-it?hsLang=en) May 25, 2022 [![](https://www.oppaca.com/hubfs/Imported_Blog_Media/copertina-May-19-2022-12-32-50-02-PM.jpg) ](https://www.oppaca.com/en/blog/tips-and-tricks/whats-flexographic-printing?hsLang=en) [Print](https://www.oppaca.com/en/blog/tag/print) [What's Flexographic Printing?](https://www.oppaca.com/en/blog/tips-and-tricks/whats-flexographic-printing?hsLang=en) May 24, 2021 [ Next ](https://www.oppaca.com/en/blog/font-color/what-rgb-what-it-used?hsLang=en) Phone Number Customer type Person Freelance Corporate Fiscal code VAT number (for Companies) SDI code or PEC code (optional)