The spirits industry is one of the most creative sectors when it comes to packaging. Since the market is very competitive, brands tend to develop packaging concepts for spirits that are able to capture the consumer's attention through unique and creative solutions!
We know that inspiration is often difficult to find. For this reason, in this article we offer you some creative packaging proposals for spirits and liqueurs created by companies of all kinds, from whiskey to vodka. Let's see them together!
KASC – Kinahan’s Whiskey
A creative and artistic example of whiskey packaging is the one proposed by the Irish brand Kinahan's Whiskey. The limited edition KASC ™ is in fact a pioneering project in which the bottle of whiskey becomes a real work of art.
For this first release, KASC ™ has collaborated with MARCANTONIO, one of the most iconic contemporary artists on the Italian scene, creating a unique and provocative version entitled "I'm OK". This creative packaging for spirits includes a unique bottle, in which a work of art has been set. Only a simple adhesive label and neck label have been placed on it to emphasize the central element of the packaging, the sculpture. That's a work of art!
LIMITED EDITION - Absolut
Absolut is one of the most famous brands on the planet in the production of vodka. Despite its iconic bottle, it has recently launched a new art project related to its packaging. Absolut invited illustrators from all over the world to present illustrations related to seven cities: Singapore, Bangkok, Kuala Lumpur, Istanbul, Brisbane, Auckland and Dubai. The winning designs were then printed on the limited edition tissue papers and used to wrap the Absolut bottles, which were sold in the city represented.
A creative packaging project for collectible vodka.
Bulleit Bourbon
Bulleit Bourbon is a smooth bourbon whiskey from Kentucky known for its iconic bottle. To create a disruptive project, the company has thought, with the help of the ButterflyCannon agency, of a secondary packaging, reusable by the customer.
The solution was to create a custom bag in which to pack the bottles, perfect for making crushed ice, an integral part of the making of Bulleit's recipe, The Bulleit Mint Julep. The bag features a magnetic closure to maintain the iconic bottle shape. The brand of the bottle is echoed in the layout of the screen-printed graphics of the bag and the embossed leather label.
The design is completed with a paper tag attached to the bag with a leather strap, which contains instructions on how to prepare a Kentucky Mint Julep. This creative packaging for spirits reflects the company's philosophy, kindly reminding the consumer to go and get another bottle!
In this article we have shown you some examples of the creative use of packaging for spirits. Obviously it is important to start from the identity of your company and find an element that allows your products to stand out in a unique and original way. Always get advice from your designer. His creative eye will be able to show you the best solution.
If you need support, do not hesitate to contact us, our Team will be happy to help you in creating a creative packaging for your spirits and liqueurs!