By definition color is the property of every object that reflects a particular frequency of light into our eyes. Different frequencies determine different colors. While evolving us humans have been learning how in nature every color corresponds to a particular danger or a particular edible plant, etc.
Today this can be used to our advantage in the making of our brand, and if You are looking to redefine your brand or the packaging and label of a particular product of yours, this is the right article for you. Let's determine how each color can be influencing our mind:
- Black: Black is the color of Power, Elegance and Luxury
- Blue: Blue is the color of Security, Trust and Tranquility
- Green: Green is the color of Health, Nature (Bio) and Wealth
- Orange: Orange is the color of Stimulation, Alertness and Attraction
- Pink: Pink is the color of Romance and Femininity
- Purple: Purple is the color of Royalty and Wisdom
- Red: Red is the color of Passion, Action, Desire and Danger
- Yellow: Yellow is the color of Creativity, Optimism and Playfullness
- Grey: Grey is the color of Neutrality, Balance, Neutrality
- White: White is the color of Light, Technology and Purity
Let's understand that this is a generalisation that has been observed by the majority of famous firms that exist today, in some cultures this colors may not reflect the aforementioned ideas; take for example white, that is known as a peaceful color in all countries apart from Japan, where it is the color of death. Be careful when choosing color to avoid dissonance between what you are trying to market and what is the real product.
Interesting to know is that the most liked color are blue (42% in men and 29% in women) and green (25% in men and 19% in women). This is probably because while evolving the most calming colors that gave us security where the one that we have seen the most : sky and nature.