What is a pattern?

Circles, squares, triangles, graphic motifs, geometric and harmonious patterns give life to unexpected and dynamic results to win the observer's attention. Today we present the patterns: a creative and effective way to make your products and brand unique. Let's find out together!

What is a pattern?

The term pattern means motif, design, fantasy or "pattern". It can be lines, shapes, a decorative motif or an image, but its main feature can be repeated several times according to a precise and orderly pattern.
In graphic design and printing, a pattern is the repetition of a visual element. Through a scheme, it is created a module that can be repeated indefinitely, with continuity. The main technical characteristic of the patterns is being uninterrupted; this makes them perfect for applying on surfaces of any shape and size. It can have very different variations and compositions; their geometric and symmetrical nature and the ability to create complexity even from the repetition of elementary elements makes them unique.
Vector model created by Freepik

Patterns are born in nature; the whole world is made up of patterns, especially when viewed from above: areas of cultivated fields, the cells of a beehive and the coats of many animals. Wherever we turn, we can see a lot of examples. Whenever we are faced with one that mimics geometry and whose repetitions give a feeling of order we are observing a pattern.
In the design world, they are introduced in China in tailoring creations, resulting from a stamp that was pressed according to a specific modular design. Ancient examples of patterns also date back to Ancient Greece, when the classic red and black motifs were repeated on terracotta pots.

Why is the pattern important for a brand?

The pattern is an element that can make a difference within the visual communication; if used well, it can become a distinctive feature of your brand and make you recognizable. This is why it should be designed in a way that is consistent with the visual identity of your brand, keeping the same style and the same colours to create unity with it and with your logo.
The use of customized patterns will help you to give your brand more personality and can become a fundamental element of recognition, especially online or on social media.

How to use It?

A pattern can make a creative work visually more exciting and recognizable. Today, it is a handy design element, which proves to be highly versatile both on the web and in the print world and the world of packaging. Printed such as postcards, flyers and packaging, backgrounds, banners and backgrounds for the web and social media, rather than fabrics for tailored collections; with the use of patterns, you can indulge yourself.
Applying a pattern on the packaging of different items helps to create a coordinated image between the various products of a brand to make it recognizable at a glance. Furthermore, the use of colour variants can help to differentiate the varieties: in this case, each colour will be associated with a particular taste, aroma, etc ... In the same way, using different textures or graphic motifs but of the same colour can help to identify a specific line of products.
In short, it is not possible to define precisely how to use the patterns, but one thing is sure, combining them with other graphic elements can give life to endless exciting results. This does not mean putting it everywhere because it would create chaos; better to use it reasonably and in moderation; the important thing is that it reflects your brand and what you want to communicate.

Geometric, harmonic and precise patterns give a sense of organization and logical efficiency. Discover the enormous potential of this tool and create your geometric pattern and use it in your project.
In the following articles, we will see how to make one with the most used software in graphic design, such as Illustrator and Photoshop. Keep following us to stay updated!