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Italian panettone box. Which one to choose?
26 May, 2022 26 May, 2022- Rachele Mosca
Artisan, tasty and refined, with or without raisins, traditional or chocolate, there is something for everyone. An explosion of taste also requires equally attractive packaging, which impresses consumers with its aesthetics, even before its flavour.
From this awareness and creativity, Italian panettone box with a unique design is born every year. Some are inspired by tradition both in form and in visual, others extremely modern with geometric and coloured graphics. In short, of any type, shape or colour. Pastry and the art of packaging come together to create beautiful products every year, both for the palate and for the eyes, which at this time of the year populate the shelves of shops before ending up in our homes.
Since Christmas has arrived, we have decided to offer you a guide on the different types of Italian panettone box that you can choose from to package your product. If you are a pastry shop owner or a designer, this is the perfect item for you. Ready to be inspired by these examples? We have selected them among the best presented this year!
Before starting, however, we would like to briefly tell you the story of this typical Italian Christmas cake and with it reveal to you what was the very first packaging of this product.
The origins of panettone date back to the Renaissance Milan of Ludovico Il Moro. According to various legends, this "Christmas bread", known by us as panettone, was created here. Only in the second half of the nineteenth century, its production passes into the hands of pastry chefs while remaining exclusively artisanal and aimed at a limited audience. The momentum arrives at the beginning of the twentieth century, in the early post-war period, when the industrial production of panettone begins; it is here that for the first time, a real packaging becomes necessary to contain the product and present it at the time of sale.
In previous centuries, the panettone was probably wrapped in some way, with recycled paper or fabric, because it did not need a package that represented the manufacturer's brand. With the advent of industrial production, this became necessary. The first Italian panettone box was characterized by a cylindrical shape, the classic cardboard hatbox box, and the manufacturer's logo in black, the famous" Mott". In fact, in 1919 in Milan, he was the first to produce it industrially.
Panettone packaging has undergone a huge evolution over the years until today, and the types of packaging available to us are so many. Let's see them together:
This type of Italian panettone box does not require a box but only wrapping. Or rather, a double wrapping, a transparent plastic one to preserve the quality of the product and a paper one that bears the handwriting and the brand.
This type of Italian panettone box takes inspiration directly from the first packaging used for this product, which we talked about a little while ago. A box with a vintage inspiration, often combined with graphics that are also retro in style, to fully recall the tradition of the past.
Type of Italian panettone box with the most modern lines. It is well suited to a captivating visual, with bright colours, illustrations or geometric patterns, or an extremely minimal style. Instead of graphic elements, it uses some processes such as debossing and silk-screen varnish.
As already anticipated by the title, this is the most used type of Italian panettone box, especially in large-scale distribution. This box with the most standard shapes undoubtedly needs a compelling and captivating visual display that attracts the public's attention and presents the product in the best possible way.
When you give a product such as a panettone, inside a box like this, it is as if you are giving yourself two gifts in a certain sense: the panettone, which once tasted there would be no more and a box with a premium appearance, which can be reused in various ways by the recipient. This type of Italian panettone box certainly has other costs than a simple paper wrapper, but it is a package that makes its figure.
Of all those proposed, this Italian panettone box is undoubtedly the one that best meets the concept of sustainability. It is a canvas bag printed with the manufacturer's graphics and logo, which replaces the box and is reusable, therefore more sustainable than a paper box, which once used is thrown away. However, be careful. With this type of packaging, plastic packaging must still be provided to preserve the product's characteristics.
The role of packaging is fundamental above all for an artisan panettone, which must be recognized and stand out on the market. A good Italian panettone box solution, with a practical and captivating visual, can highlight the preciousness of the product, recalling, through colours and shapes, the value of authenticity and genuineness typical of craftsmanship.