Did you like the article? Share it!
Holographic Foil Printing: what is it, and how does it work?
26 May, 2022 26 May, 2022- Rachele Mosca
A holographic foil printing is a two-dimensional representation that produces a three-dimensional effect when hit by light. A creative solution pushes designers to explore new avenues in packaging decoration to give their products a unique look.
Today we want to guide you through an inspiring journey into the future of packaging decoration. This original and captivating "rainbow" printing technique creates a futuristic effect, and it represents an opportunity to capture the spirit of the time and keep up with the moment's trends.
Holographic foil printing offers endless decorative possibilities, as it represents a new and original effect capable of attracting attention.
It is a particular finishing used for various purposes, such as highlighting and preciousness some elements of a design, including anti-counterfeiting, as it allows to produce of unique content. Just think of credit cards or passports, for example, which usually have small holographic prints, which prove to be functional in these applications because they cannot be duplicated or imitated, or at least not easily.
In the typographic field, holographic printing is performed hot and obtained through special foils. The holographic one is, in fact, a foil in all respects, which is applied hot on the material in question, which can be paper or cardboard rather than plastic.
The more traditional ones start from a silver-coloured base, but other finishes such as gold and transparent can also be obtained on request. Depending on your needs, they can also be customized within certain limits; obviously, this will require a higher cost..
The holographic foil is made in the same way as metallic foils but includes an embossed pattern that diffracts the light and shows the colours of the spectrum at different angles. It is made through a particular technique that involves the impression of the foil through the use of a laser. Thanks to the principle of optical interference, these images can give an illusion of three-dimensionality, despite their two-dimensionality.
It is the ideal solution for packaging decoration, especially in the cosmetic field, both for paper converting and for labels. The holographic foil printing adds a level of exclusivity and quality to the packaging and, with it, to the product and increases brand awareness. Furthermore, its captivating aesthetic invites the observer to approach and touch the packaging, especially when the foil shows a tactile effect.
For this type of work, we at Labelado rely on Luxor Kurz, a leading company in the sector, for quality, innovation, and quantity of finishes. Kurz develops and produces various decorative and functional foils that can be used for a wide range of products. Among the available foils, the company also offers a wide variety of holographic effects developed through different technologies.
In its LIGHT LINE® holographic foils, Kurz offers eight types of foils with different motifs and facets. Thanks to their diffractive optical structure, these foils represent an excellent original and trendy alternative to the more traditional product line.