Viva Magenta: the Pantone Color of the Year of 2023

Punctual as every year, the Pantone Color Institute has elected the trend color for the coming year. Which? The 18-1750, which translated takes the name of Viva Magenta. Here is the Pantone Color of the Year for 2023; let's find its meaning together and how to use it to the fullest. Welcome to the #Magentaverse.


The election of the Pantone Color of the Year is always a much-anticipated event by the entire creative sector; designers and enthusiasts always await the announcement with joy and curiosity because that will be the trendy color for the following year, which will most condition the world of design and fashion. It has been more than 20 years since the Pantone Color of the Year was elected; Every year, creative industry experts gather to figure out which color in the PantoneⓇ range best reflects the current moment in history and can express what people need.

A shade of crimson red in perfect balance between warm and cold; powerful and stimulating, with a bold spirit, an expressive tone that offers a new signal of strength.

Viva Magenta is inspired by nature; its organic origins come from the cochineal beetle, an insect that produces one of the most precious solid and brilliant natural dyes. A lively, vigorous, energetic red promoter of an optimistic vision, which fearlessly celebrates life and encourages to dare. Thanks to its vitality and that touch of rebellious spirit, it is a red that knows how to dominate but does not do it boldly, instead adopting a more "fist with a velvet glove" approach.


Color meaning and psychology behind Viva Magenta

In this increasingly digital world, we are also somehow getting closer to Nature; after having interrupted almost every activity during the pandemic, we have rediscovered the taste of the most exact and primordial things. As a result, we find new enjoyment in travel and outdoor activities and bring more “nature” into our homes, adding plants and outdoor spaces. In addition, we seek out healthier, more organic foods and make more sustainable choices. In this year’s Pantone Color of the Year selection process, Pantone wanted to highlight these new lifestyle trends.


Viva Magenta exudes boldness and strength, but not at the expense of softness; she brings with her the warmth of nature and the spirit of technology, trying to find the right balance between digital and real.

It inspires us to present ourselves to the world with confidence and humanity, but simultaneously with the right spirit to face the challenges this new year will present us. After these three difficult years, we have to find the motivation to continue; Viva Magenta, with her power and grace pushing us to live.


How to use Viva Magenta

The Pantone Color of the Year 2023 can undoubtedly prove to be an attractive solution to use. Reds are attention-grabbing colors that highlight the colors around them and can elicit a strong consumer reaction.

Make sure you stand out! Do you dare? Use Viva Magenta as your primary color and harness the full power of color. You are sure to create a design that can get noticed. Do you not feel so bold? Use it even in just one detail for a more neutral design with a pop of colour.

Need to create a new brand? A brand that uses the Pantone Color of the Year 2023 expresses that it is fearless, engaging, and unconventionally looks at the world to bring new solutions and is very current.

Viva Magenta is a lively and energizing color; a tint that goes well with many warm and cold shades. To be used with colors such as pale greys, blues, pastels or, why not, also to be combined with much bolder shades of pink.

In short, Viva Magenta 18-1750, with its strength and inclusive spirit, will be able to make its way and be celebrated as it deserves in design and fashion.
There are undoubtedly many creative possibilities to exploit; you must find the one that best suits you and your project. 


Then, use Pantone Color of the Year 2023 to create and experiment; you will see that the year's new colour will not disappoint you. And remember, if you want to test its yield on an adhesive label or packaging, request a print test. The Oppaca team will be happy to help you.